The further into the 21st century we go, the easier it is to create a smart chatbot that can interact similarly to a human. While doing so used to be a complicated endeavor, you can now create a marketing chatbot in a matter of minutes.

Tech Treats can help you build a chatbot with our intuitive platform. And, if you’re thinking you don’t need a chatbot for business marketing, you might rethink that stance after you realize the scope of what a chatbot can do for your business. Keep reading to learn more!

What Is A Chatbot?

Chatbots and artificial intelligence can seem a little scary to some business owners. Afterall, isn’t artificial intelligence the gateway to a real-life Terminator or I, Robot situation? Thankfully, you don’t have to worry about any of that. Chatbots are simply a computer program that receives input from potential customers and creates output based on keywords and responses you have created. For example, if your keyword is “hours” and a customer asks, “What are your hours?” a chatbot could respond with a pre-written statement describing your hours of operation.

Smart chatbots, or artificially intelligent chatbots, can work in a more advanced way that allows them to interpret human conversation and imitate conversational cadences. This allows the bot to become more “intelligent” by gathering information and experiences from past interactions. If a bot is asked a question that it cannot answer based on its current knowledge database, it can pass the communication along to a human who can take over the chat in real-time.

What Can Chatbots Do?

You know by now that chatbots can interact with customers — but what does that mean? How does that relate to your business and, more importantly, how does that translate to sales? Below, we’re offering just a few things that a chatbot can do for your business.

Respond To All Inquiries

In a world where a customer can email you, text you, call you, fill out a contact form, or direct message your business on Facebook or Instagram, it can be easy for customer inquiries to slip through the cracks. That’s lost business. A chatbot can respond to all inquiries immediately whether your business is open or not. They can funnel customers through a sales channel and get them in touch with a human if necessary.

Cut Down On Costs

As we touched on, chatbots are available twenty-four hours a day, every day of the year. The initial cost of creating your chatbot will depend on whether you are using a simple question-and-answer chatbot or a complex artificial intelligence chatbot, but both options are followed up with a low month-to-month operational cost. Rather than employing a large customer support team, you can use a chatbot to handle most inquiries.

Automate Tasks

With a chatbot for your business, you can program unlimited FAQs that will generate answers in response to questions. This saves humans the mundane task of answering the same customer questions over and over again while ensuring that your customers get an immediate response.

Learn More About How To Create A Chatbot With Tech Treats

There is so much that a business chatbot can do for your digital marketing strategy, and this blog barely scraped the tip of the iceberg. Get in touch today with our digital marketing company to learn more about how to create a chatbot for your business.