Advertising Trends for Small Businesses
Companies have transitioned into new ways of advertising that have had tremendous effects on their sales and success. The advertising industry continues to evolve and bring new ways to bring in new clients and retain old ones. The following advertising trends have been effective for companies that successfully implemented them. If you are looking to follow in the footsteps of companies that have excelled, here are some of the trends to adopt:
1.) AI and IoT
Artificial intelligence (AI) and the Internet of Things (IoT) are taking the advertising world by storm. These ideas have proven to have greater impact than the conventional advertising methods. Furthermore, the advantages are not left for only large corporations that can afford the cost of such technologies. Small businesses can share in the pie as well. Tracking of businesses and shipments has been made possible by the fuelling of hyperlocal advertising by IoT and with AI, random data can be used to offer actual insight into the association of customers and your business.
2.) Hyper-local advertising
Today’s smartphones can access detailed information, including our location. Hyper-local advertising takes advantage of this by serving relevant ads where you are. Hyper-local advertising is set to take advertising to the next level. This type of advertising puts small businesses at an excellent position to interact with customers in a more personal way.
3.) Continued digitization
Every day, we are bombarded with new technologies from virtual reality to augmented reality. This is just the beginning. Digitization is expected to progress even further. These new digital tools offer user-friendly interfaces giving users novel experiences. These technologies can also be developed into apps that customers can easily access on their phones. Small businesses should capitalize on these opportunities to give their businesses a competitive edge.
4.) Live streaming video content
Today’s customer wants to engage with a company before deciding to buy its product. The time for impersonal and generic marketing is over. Video streaming gives you an opportunity to interact with your customers and sell your product to them. The process of streaming has been made much easier by the use of smartphones. Video streaming also helps you build your brand.
Marketing can get really expensive. In order to avoid all the unnecessary expense, it is important for you to identify your customer and their unique needs. Segment your consumers into appropriate categories. Do not advertise for the general public. Rather, advertise for your specific customer base.
6.) Big data
There is a big fuss about big data, and you may be wondering what it’s all about. Well, data has many uses but for a small business, data on its customers is more essential. There are a lot of ways to find out more about your customers, including their personality and preferences. The easiest way is to ask for the information since other methods may cause skepticism.
These are some of the new trends in the advertising world for small businesses. If you have not yet taken advantage of any of them, is it time for you to leap in head first?