Artificial intelligence (AI) procurement and machine learning provides small to medium sized businesses with the ability automate human intelligence tasks as it relates to current marketing processes and systems. With the rise of social media marketing agencies and shared success across multiple small businesses, it’s no secret that machine learning and AI contribute to the significant increase in cash flow for agencies on a global scale. Due to current advancements in various technologies, human error is reduced while relying on computers to analyze and learn the behaviors of individuals everywhere on the web.  Marketers can target campaigns, understand what strategies aren’t scalable and capitalize on strategies that provide higher ROI.

Cloud based solutions have replaced large-scale marketing teams requiring staff to perform monotonous tasks that didn’t add any educational value to the skills of marketers looking to improve their careers. Integrating AI reduces overhead costs and develops technical skills required to operate in a technologically advanced marketplace.  The chatbot movement is one of the many implementation strategies that has contributed to the growth and development of marketing teams on a global scale.

Chatbots do not just engage in conversation, these automated technologies collect data and improve conversations as well as reduce the human capital task force required to operate a business. Companies can successfully operate within a virtual environment without absorbing the salaries of customers service agents ($25,000-$45,000) saved per year and marketing assistants. Chatbots have capabilities that expand to providing marketing automation through reporting directly to CRMs and informational databases that once required manual data entry.  The advancements presented in the procurement of AI can’t be relegated to the use of chatbots.

The opinions and the behaviors of the market are changing.  When ManTech Today interviewed several candidates in a multiple-choice assessment, it was found that users believed AI adoption will occur more rapidly in eCommerce, Traditional Retail and Online & Social Media than any other sector due to the convenience and scalability already implemented within these specific business models.  

An important change to note in AI and marketing budgets is the ability to reduce the required amount of marketing coordinators involved in posting social campaigns.  The social campaigns require messaging development, hashtag selection and integrating buzzwords to alert an audience surrounding similar content within a niche.

These capabilities have allowed for marketers to utilize a media marketing assistant platform that automatically post for up to 90 days and ensures that everything with a campaign happens on time and is distributed to the correct marketing channels.   AI media managers have revolutionized marketing channel communications and engage major publications without having to visit in-person or schedule outside representatives travel to corporate locations.

The SEO interface has also improved to accommodate the rapid adoption of AI to sort through search engine results and automatically assess backlinks on reelevate sites and reduce irrelevant and fraudulent data from being discovered by users.