Convenient access and application to current lifestyles, processes and business operations eases the buying decisions for users in search of a solution to a current problem they are experiencing.  Going beyond the established brand dialogue to establish efficient means of communication assists in increasing user engagement across virtually any brand that implements SMS texting for their users. Receiving confirmation of an order delivery, accessing plane tickets and confirming important business or personal appointments reduces hours within a week spent on searching for pertinent information.  Regardless of the product or service offering for any organization, updates that can be read within seconds lets users know that a company values their time and can maximize every moment they are engaged with a recurring or new customer.

As organizations develop growth strategies, it is imperative to keep churn at a minimum and retention high.  Unfortunately, a gratuitous number of small businesses haven’t even discussed implementing a SMS marketing strategy.  Email open rates are on the decline as companies are using outdated email strategies and drip campaigns to engage pre-existing consumers. According to Entrepreneur Magazine, email open rates fall well below 50 percent and SMS open rates have been recorded above 95%.  With mobile accessibility revolutionizing communications, getting users to opt-in to receive text communications should be top of mind. Continuation of services or additional product purchases increase from previous buyers when reminders are set with plenty of time in between new notifications.  Shopping around for businesses, completing contracts and receiving payment reminds has significantly increased revenue for small organizations that have implemented text marketing.

Expanding on user statistics, nearly 70% of women answer all messages, while less than 1% of women who do not use SMS for communications were report.  Men on the other hand reported less than 2% use SMS messaging while approximately 86% of men answer all SMS messages delivered to their mobile devices.  SMS users have allowed organizations to expand their overall marketing strategies to engage users in a convenient manner.

A barrier to entry for many organizations within this market is the fear of compliance and regulation.  To ensure compliance, only send text communications to consumers who have opted-in. Also, ensure there is an easy way to opt-out form text communications for those who no longer receive updates.  Ideally, SMS marketing communications should be used for new customers and pre-existing customers who have established a buyer relationship with the business and understand the type of text messages that are being forwarded to their mobile devices.

SMS marketing not only adds value within the daily activities a consumer performs, it provides relevant, short content updates without having to open an email or download an application.  Applying simple logic to the interactions evolves the relationship between a consumer and a business overtime with continuity already established for future conversations as they become necessary. With the affordability and simplicity of SMS texting, even small to medium sized businesses can spend less time developing communication strategies, drawing out long emails and spend more time working on their businesses instead of in it.  The backend setup requires little to no effort when engaging the right experts and vendors for organizational implementation.