When it comes to marketing your business in the modern era, having a convertible business website is essential. This means that your website is either to drive sales or generate leads that will turn into real, lasting business. Nearly two decades into the 21st century, it is no longer enough to rely on the quality of your service or product or on word of mouth. Your website is your 24/7/365 salesperson and you have one chance to make a good first impression.
Here at Tech Treats, we specialize in business website creation that drives results. We do this by following the best practices in current website design to give your website’s visitors what they need to go from a potential customer who is checking out your business for the first time to someone who has committed to using your service or buying your products.
Read below to discover what your website needs to have the best chance at driving customer conversions.
Your Website Needs To…
Look Clean And Modern
Have you ever opened up a website and thought, “Well this hasn’t been touched since 1999.” If you have, you likely left to find a competitor. Websites that are outdated appear to be untrustworthy for potential customers and cluttered pages make it hard for them to find the information they need to convert.
Tell Potential Customers What You Do
If a customer cannot tell what your business does within seconds of visiting your homepage, they’re going to go find someone else. Simplicity is key. Make it easy for busy visitors to quickly see what you do and why they should choose you over your competitors.
When starting your new business website creation, consider how your customers will know that your business is legitimate? Take care to show visitors that you are trustworthy. Highlight your safe checkout system if customers can pay for items on your website. Showcase positive reviews. If you are part of related associations or have certain certifications, add the certification and association badges to your website. Show customers that you have put in the effort to give them a good experience.
Have An Easy Navigation System
A potential customer shouldn’t have to scour your website to find your services page or your ‘about us’ page. A convertible website should have a simple navigation bar at the top of the page as well as several ways for your visitors to get to your contact or shopping page.
If you sell multiple products, your products should be organized into categories and have an adequate tagging structure that will allow customers to navigate through your products to find what they are looking for. While it can be tempting to add as much content to your website as possible when you create a business website, don’t forget how important organization is.
Have A Simple Contact Form
The more simple your contact form is, the more likely it is that customers will fill it out. This is especially true of businesses that rely on lead generation. A customer is much more likely to give you their name, email address, and phone number and click ‘submit,’ than they are to give you all of that, plus their birthday, home address, and credit card information. All of the nitty-gritty details can come later in the process.
These days, people expect the internet to be faster than ever. If your website is taking too long to load, find out what is slowing it down and get rid of it.
Your website should be able to load properly on a mobile phone or tablet. If not, then you are missing out on a huge portion of potential customers who prefer to shop or schedule services on their smartphones.
Ask Visitors To Take Action
What does a visitor need to do to convert into a customer? Include action steps throughout your website to remind a customer that they should call to schedule a consultation, book an appointment online, or order an item.
Have A Testimonials Page
When creating a business website, remember to dedicate a page for your stellar reviews. Depending on what works best for your business, you can highlight text or video reviews on this page. This helps to build trust with potential customers by showing them that previous customers had a great experience with your product or service.
Ready To Create A Business Website? Let Us Help!
Tech Treats is your partner in online marketing and business website creation. By starting your online marketing journey with a sleek, modern website, you can ensure that visitors who find your business through an online search are met with a website that is easy to navigate and trustworthy. We can implement a custom website design that best highlights your business and can convert visitors into customers. Get in touch today to learn more about our business website creation services.